Archive for September, 2011

Color + Content = Ca$h

Dear Artist,

Might I have a word with you regarding a personal matter? I’d like to talk to you about money.

Painful as it might seem, color is the number one reason why most people buy art. Plain and simple, so I’m going to tell you which colors sell and which ones will keep you company in your art studio for a long, long time.

And the winner’s go to:

1. Red: Bold or blushing, crimson or Chinese, red is best selling color in the art world.

2. White: All sorts of whites, from creamy to pearl, the color white will help sell your art.

3. Green: Deep and dark, not grassy or sappy, that deep-in-the-forest, matches-almost-anything green sells well.

4. Neutrals: Tan, taupe, and ivory, all good selling colors when used as accents, but generally not good when used as the primary color in your painting.

5. The Golds and Reds of Autumn: Warm and rich, everything from dark mustard to deep maroon, Autumn often sells.

6. Blues: Finally in the number six spot, the color blue, not robin’s egg or sky, it must be cobalt and royal.

7. Lavender and Pink: Warm or icy, these colors should have a place in a painting portfolio.

Out of the money:

1. Black: Such a masculine look in a painting, black, but it hasn’t been selling well in about twenty years. In fact paintings with a lot of black in them seem dated and are not easy to sell.

2. Yellow: Poor yellow, Van Gogh’s favorite color; personally I adore yellow, but as an art dealer, I must admit that selling a painting with a true yellow color in it is not the easiest thing in the world, it’s almost as unlikely as selling a painting with a lot of pink in it.

3. Pink: Like I said, pink is a difficult sell. If you really want to paint with pink, look around your house and see if you have a good spot for it because it might have to be hung there for a long time. Unless you want it, or you get a commission from a client who wants it, don’t fritter away your precious time – use colors that sell.

So, what will you be painting with your well thought out palette?

Landscapes are still the number one seller in the world, followed by portraits, and then still-life paintings. A good wildlife artist will always be able to make a living if he or she has an agreeable personality, or an art dealer to help make the sale. With regard to very modern or abstract art, there are those shining stars of the art world who seem to get all the breaks and all the sales while the rest of the abstract expressionists, the unknowns, languish in their lonely studios creating gem after gem and wondering where all the art collectors are hiding.

If you do paint in the abstract realm of art, at least give yourself a fighting chance, run to the art supply store right now and load up on red and white paint.

Best regards,
Gloria Gales


Robbie D. Sayers, The Frog VIP Club, Ol on Canvas, 20"x16"


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